The Communication Advertising and Marketing Foundation
The CAM Foundation is the recognised body set up by the industry over 30 years ago as the primary source of integrated marketing communication knowledge and practice. It provides students with the confidence to talk to clients and suppliers on all aspects of the marketing communication mix, and the skills to run effective integrated campaigns. In September 2000 an Alliance with The Chartered Institute of Marketing (CIM) was formed to improve the provision of professional qualifications to marketing and marketing communication professionals around the world.
CAM takes a 'learning' approach - combining the longer term benefits of education with the shorter term benefits of training, to ensure delegates on this programme gain both the practical 'doing', as well as the more theoretical and strategic 'thinking' skills.
Open access courses are provided through colleges across the UK through a network of further and higher education colleges and links are being developed abroad with colleges to extend its reach.
Students who take CAM course are drawn from every sector of the marcoms industry and cover every discipline. What they all have in common however, is the realisation that they need a strong foundation of knowledge covering all the key disciplines that make up the marketing communication industry.
A CAM graduate from the charity sector said: 'Whether I am working in fund-raising, marketing, event management or raising the organisation's public profile, the backbone of my work is communication. What I learned about advertising has helped me when I work on advertising campaigns; the research elements taught me to test first rather than to shoot from the hip; and I can now take an overview of the marketing mix when I talk about fund-raising, drawing on advertising, PR, direct marketing and research.'
Students cover the following subject areas:
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Advertising
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Public relations
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Direct marketing & sales promotion
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Marketing & consumer behaviour
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Integrated media
On completion of the 3 exams (Advertising, Public Relations and Direct Marketing & Sales Promotion) and two assignments (Marketing & Consumer Behaviour and Integrated Media), students receive the CAM Diploma in Marketing Communications.
If you would like full information, visit the CAM web site at www.camfoundation.com