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PRODID:CIM Event Calandar for Microsoft Exchange
METHOD:PUBLISH
VERSION:2.0
BEGIN:VEVENT
SUMMARY:CIM Event - Social marketing forum 2010
LOCATION:London
DTSTART;VALUE=DATE-TIME:2010107T180000
DTEND;VALUE=DATE-TIME:2010107T19000
DESCRIPTION:
<br />The Social Marketing market interest group's official launch event. 
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<br />This event celebrates the group's inauguration, including two high profile speakers on how a major commercial organisation uses social marketing and how social marketing fits with the government's Big Society/influencing behaviour agenda. The group also plans to present our response to the Institute's Shape the Agenda paper 'Less Smoke, More Fire'.
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<br />As well as keynote speakers, the conference will showcase good practice examples of social marketing during refreshments and provide a platform to discuss and debate the commonalities and differences between social and commercial marketing practice. The agenda for the evening is as follows:
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<br />18:00    registration
<br />18:00 - 19:00 networking and visiting the case study stands*
<br />19:00 - 20:30 Main speakers
<br />19:00 - 19:10 David Thorp - CIM - introduction to the evening
<br />19:10 - 19:30 CIM interest group -Shape the Agenda response and Member Survey Results 
<br />19:30 - 19:40 Agenda response Q&amp;A
<br />19:40 - 20:00 Peter Roach - SSL International - How SSL International uses social marketing
<br />20:00 - 20:20 Michael Hallsworth - Institute of Government - How social marketing fits with the Governments agenda
<br />20:20 - 20:30 Q&amp;A
<br />20:30 - 21:00 Networking and visiting the case study stands
<br />21:00 Close
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<br />Registration is from 18:00; the event begins at 18:30 and finishes at 21:00. 
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PRIORITY:5
SEQUENCE:0
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