The emergence of free and low cost analytics tools that help us truly understand our customers (and potential customers) are now widely available. However, the effective adoption of these tools is rare, and answering questions about ROI in digital marketing is still often seen as a dark art rather than a practical process.Digital marketing ROII want to discuss the key issues of attribution modelling by showing how it allows us to move practically toward understanding the customer journey and how... [More]

This entry follows on from part one of our guide to SEO that focussed on search engine spiders and making sure your site is being looked at by the search engines. In this blog we look at the next stage of SEO, Keyword research. Keyword research Keyword research is all about understanding how your potential audience searches so you know what search phrases you need to rank for. Once we've done this we need to look at getting the words onto our pages, and we'll cover this in part three when we dis... [More]

Awareness of the environmental impact of our professional and personal lives is at an all time high, and for most of us we make a conscious effort to reduce our carbon footprint and do our bit for the environment. We recycle our waste, proudly carry our bags for life to the supermarket, use public transport and car share to reduce our emissions. Our efforts carry on into the office where we print less and e-mail more, video conference instead of drive to meetings, and make the best use of techn... [More]

For some searches, Google is no longer showing ads on the right hand side of the page, but instead at the bottom of the page. The recent changes to PPC ads have been fairly radical and Google are working hard to keep updating and improving the service they offer. Changes to ad placement have been the most recent of these updates and, while not yet confirmed as a full rollout, Google appear keen to use the data it collects to keep a good balance between it’s revenue and the user experienc... [More]

Following on from the recent riots the Government is considering putting measures in place to limit the use of social networking sites during times of trouble in the UK. It comes following calls for tighter policing of networks which were used by some rioters to incite others to join them. The Home Secretary Theresa May has invited the major networks to attend a meeting at the Home Office to discuss the merits of limiting access in the future if deemed necessary. Only Facebook has confirmed the... [More]