The Future of Marketing

Speaker:	Professor John Saunders
Date:	20/05/2009
Time:	08:30
CPD Hours:	1.5
Venue:	The Hatton 51-53 Hatton Garden London EC1N 8HN United Kingdom
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Host:	The Chartered Institute of Marketing
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Description

The Chartered Institute of Marketing is launching a White Paper on the future of marketing. The result of research completed for The Institute by Aston Business School, the Paper reveals how marketing and marketers are perceived by senior management, the barriers marketers face to gaining influence, and how marketers can help drive business performance.

The Paper argues that marketing is central to business success. Although marketing orientation and the influence of marketing within a firm are critical to business performance, marketers also need to prove the value they add and earn the respect of their peers.

Speaker

John Saunders, Evmorfia Argyriou

Registration for this event is at 08:30, with the speaker starting at 09:00 and expected to finish at 10:30.

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