How to brief an agency

The story of Polaroid Eyewear and Marketing Zone

Speaker:	Various
Date:	21/09/2009
Time:	18:45
CPD Hours:	2.0
Venue:	Avenue House 17 East End Road Finchley N3 3QE United Kingdom
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Host:	North London
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Prices from £7.00 * details

 

 

Description

Briefing can be a huge challenge - especially for those new to managing marketing agencies. For the agency team to help you grow your business they need to become your partners and marketers need to be equipped with the appropriate knowledge to ensure they are using their creative agencies most effectively.

From initial meetings to strategic plans, creative treatments and digital innovation, speakers Mark Ganellin and Dee Twomey from Marketing Zone, together with Rebecca Harwood Lincoln of Polaroid Eyewear, will show you how to get the best from your agency.

* Learn how to brief an agency to get the results you need

* Find out what the stumbling points are and how to avoid them

* Understand client and agency perspectives

* Case study: the relaunch of Polaroid sunglasses in the UK

* Q&A session - a chance to ask questions and share ideas

Speakers:

Dee Twomey, Marketingzone; Mark Ganellin, Marketingzone; Rebecca Harwood Lincoln, Polaroid Eyewear.

Dee is an experienced independent consultant and author of business book "Direct Marketing in a Week" and founder of Marketingzone.

Mark is a seasoned independent consultant, with 20 years marketing experience.

Rebecca Harwood Lincoln is the Sales Manager for the UK and Ireland for Polaroid Eyewear.

This event starts at 18:45 and will finish at 21:00.

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