Search engine optimisation

Getting the most from your search marketing

Speaker:	Jeremy Spiller
Date:	06/10/2009
Time:	09:00
CPD Hours:	3.5
Venue:	Black Horse House University of Reading Whiteknights Reading Berkshire RG6 6AX United Kingdom
Map:
Host:	e-Connections
Reminder	Add to your calendar
Link:	White Hat Media website

Prices from £89.00 * details

 

 

Description

Organic search engine optimisation (SEO) and paid search marketing.

What the SEO seminar will cover:

* Why organic search engine listings important

* Understanding the potential of your site for search

* Pros and Cons of outsourcing

* How has best practice SEO evolved

* The principles of SEO

* Matching content to search terms

* Making sure content is available to search engines

* How links affect your site's visibility in Google

* How to measure your campaign investment

* Competitor monitoring and analysis

* Social media marketing and the use of sites like MySpace, Facebook, Digg, Bebo and De.li.co.us.

* Mobile search

* Q & A

The paid search market segment will cover:

* Today's market

* Increased expectations of Return on investment (ROI)

* Marketing is changing

* Best practice paid search marketing

Speaker: Jeremy Spiller.

Jeremy has worked with the internet since 1990 and with the web since 1994. In 2003 Jeremy founded award winning web search marketing and development agency White Hat Media. White Hat Media's clients include 3i, Centaur Publishing, Colt, Yardley, HR Owen and Berketex.

Registration starts at 09:00. The event will start at 09:30 and finish at 13:00.

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