Social media marketing - what you need to know to grow your sales
How to use Facebook, Twitter, LinkedIn etc for effective marketing
Description
What is social media? At this event you will learn:
* The benefits of using social media marketing (SMM)
* Social media marketing and search engine optimisation (SEO)
* Barriers to using SMM and how to deal with them
* Social media marketing campaign planning
* The SMM toolbox
* The anatomy of a SMM campaign
* Identifying your target audiences
* Why and how social media marketing is different from traditional marketing
* Your primary listening posts, how to identify them and their importance
* User contribution systems (UCS) and why they're so valuable
* An overview of social media sites and networks and how to use them effectively: Facebook, YouTube, LinkedIn, FriendFeed, Twitter, Ning, Flickr, Digg, StumbleUpon.
* Blogs, yes or no?
* How to make it all work together
* How to measure the affects of social media and buzz metrics
* Some important do's and don'ts
* Examples of successful and not so successful case studies and campaigns
* Social media marketing resources and tools
This will be followed by questions and discussion.
Registration for this event is from 09:00 with the event beginning at 09:30. It is expected to finish at 13:00.
Price information
| Member: | £89.00 |
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| Studying Member: | £89.00 |
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| Student: | £129.00 |
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| Guest: | £129.00 |
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Alternative Pay Details: Please book online for this event. If you cannot do so then please call The Chartered Institute of Marketing on +44(0)1628 427340. |
Contact details