Achieve a competitive edge in the digital age

Email marketing case studies

Speaker:	Mr Simon Bowker
Date:	02/02/2010
Time:	18:30
CPD Hours:	2.0
Venue:	Jurys Inn Wellesley Road Croydon South London CR0 9XY United Kingdom
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Host:	Croydon and South London
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Prices from £10.00 * details

 

 

Description

Discussing case studies from major retailers such as Harvey Nichols, Toys R Us, Majestic Wines, Nike, Adidas and The Pier, Simon Bowker will analyse a number of issues facing retailers today including:

* How to use digital direct marketing to drive customers instore and online

* Auto-response and behavior-triggered offers

* Building brand loyalty and customer retention

* Dynamic content merging based on buying profile

* Viral and videomail activity

* Web analytics integration

* Using profile data to segment and personalise offers

* SMS conversion technology

This seminar is an absolute must for anyone wanting to gain a better understanding of the digital direct market in general and learn how you can make the most out of your email marketing campaigns and, most importantly, increase sales.

Speaker: Simon Bowker, Managing Director, eCircle.

With over ten years experience in online marketing, Simon Bowker has advised on email strategies for clients including Samsung, Argos, HBOS, MBNA and Standard Life. Simon has a wealth of public speaking experience and regularly delivers presentations at events throughout the UK.

Registration is from 18:30, with the event starting at 19:00 and finishing at 21:00.

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