Making the most of your marketing show
Ken Atkins Memorial Event
Description
Designed with SMEs in mind and with a combination of both inspirational and practical speakers, this event will provide delegates with worthwhile tips and suggestions on improving their own marketing. It will also mark the start to the '80 Days around Marketing' programme to celebrate the 80th birthday of the North East branch of the Chartered Institute of Marketing.
08:30 Registration
09:15 Welcome, Philip Knowles, Chair, CIM Durham Tees Valley Branch
09:30 Marketing planning and The Ladder of Engagement - The Ken Atkins memorial lecture, PR Smith
10:30 Coffee
11:00 Social networking, Declan Metcalfe, The Better Brand Agency
12:00 Treating your customers, Philip Knowles, Chair, CIM Durham Tees Valley Branch
12:30 Lunch and networking
13:30 Observational promotional ideas, Geoff Ramm, Marketing Speaker
14:30 Full potential branding, Helen Urwin, Xanobia on branding
15:30 Coffee
16:00 Question time
16:45 Wrap up, Joanne Elliott, Chair, CIM North East Branch
Meet the speakers:
PR Smith
Paul is a Fellow of The Institute, a consultant, a best selling business author, an international speaker, an originator of SOSTAC Planning System and a specialist in business improvement programmes that boost your businesses results.
Helen Urwin
Helen 'the best kept secret in the corporate world' Urwin began her business career with Mars Inc over 20 years ago, launching her into the world of global branding and business. She now shares her big business knowledge with SMEs to great effect.
Geoff Ramm
Geoff has been described as the Billy Connolly and Peter Kay of marketing. His unique observational style enthuses and inspires audiences to gain and retain more customers whilst standing out from the competition.
Declan Metcalfe
Declan is active in the exciting field of developing brands across social networks and helping brands develop consumer experiences that work in store, on line and across network spaces.
Price information
| Member: | £45.00 |
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| Studying Member: | £45.00 |
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| Student: | £45.00 |
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| Guest: | £70.00 |
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Price includes lunch. Please email the events team with any special requirements. |
Alternative Pay Details: To book please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details