Content is King, conversation is Queen

Marketing beyond your website using digital social media

Speaker:	Mr Jonnie Jensen and David Ing
Date:	17/02/2010
Time:	19:00
CPD Hours:	1.0
Venue:	The Bridgewood Manor Hotel Bridgewood Roundabout Walderslade Woods Chatham Kent ME5 9AX United Kingdom
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Host:	Kent
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Description

In the last 12 months the media has been through a massive change, and there are bigger changes to come. The recession has fast-tracked the progression of digital media, with recent research reporting that for 90% of people the internet is now their primary source of information.

Printed media is now on the back foot and digital media is exploding. So what is the future of printed media? Are magazines and newspapers going to become a novelty rather than a necessity? Is social media a fad or is it part of the future? Is it enough to just have a good online presence/website? And how will all of this affect me and my business?

Tmandi - Content is King, Conversation is Queen: Marketing beyond your website.

In case you hadn't noticed, the internet has changed. It used to be one dimensional and rather passive. We searched for content and we read what we found. Rarely would we comment on it and certainly we didn't get the opportunity to share it with all our friends. Much like the interruptive adverts that we sat through in front of the TV, or listened to on the radio, we took what we were given - and if it was good we would respond by buying something. We believed what we were shown, the best website or advert would win, the 'content was King'.

Today's internet, and indeed all our media, has changed. No longer do we believe what we are shown. We don't trust big brands and we don't trust corporations who keep us at arm's length. Today, thanks in most part to the advancement of web technologies, we are more interested in what other people think of that brand's products and services than we are of the adverts. These technologies are known as social media and are the number one online pastime for millions of internet users. The traditional branding activity (which includes your static corporate website) and PR will still drive awareness but instead of pushing to purchase, people now reach out on the internet to seek opinion and conversation. The internet has become sociable.

You can have great content but if no one is talking about it then it's worthless. You need a Queen who is the eyes, ears and conversation to your King's content. To be successful today you need to be participating in both the content, creation and the conversation about the content.

This presentation will illustrate the importance of social media and how to use it for both listening and conversing. You will find out that the listening element is essential. Much is to be learnt before you can participate; before you can adapt your business processes, improve your products, evolve your marketing and transform your customer service. All this is possible through social media, and businesses that are realising it are becoming the champions of their markets.

CFA - A Case Study: A Case of Media Evolution.

CFA is a full service business to business marketing agency. Established for over 20 years, the company was originally founded as a PR agency and has evolved into a full service agency, although PR is still one of the company's core disciplines.

In light of the rapid change in focus from printed media to digital media, the company has had to change the way it approaches PR and the way it tackles journalists and news distribution for its clients. The company has had to look at and respond to the tangible benefits of social media for its clients, the conversion of printed publications to online resources and changes in the delivery of news and information for its clients.

Speakers: Jonnie Jensen, Tmandi and David Ing, Managing Director, CFA.

Jonnie has worked in internet marketing since 2000. He is an internet marketing advisor and social media enthusiast.

David has experience in a wide variety of marketing disciplines, working with a range of businesses in the creation and delivery of their PR strategies.

Registration for this event is from 19:00, the event will start at 19:30 and finish at 21:00.

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