Senior Marketers' Lunch
This event is fully booked.
Description
We are delighted to host our annual lunch for senior marketers once again at the famous Club LS1. Formerly known as the Leeds Club, one of Leeds' most famous addresses, dating back to 1849, it is now completely revitalised and transformed into a 21st Century elite venue. It is a gem of a building with its stunning architecture and character and an ideal place for our private luncheon.
12.00 registration and cash bar
12:30 two course lunch with a glass of wine
13:30 coffee and speaker Scott Jefferson, Marketing Director at Greggs
14:30 close
Scott Jefferson, Marketing Director at Greggs, will share with the audience their new strategy, including new creative positioning and strapline 'the home of fresh baking'. Scott will discuss the ideas and research behind their business approach and advertising strategy, with added insight from Gordon Bethell, Managing Partner at Gratterpalm, the Leeds ad agency behind the new campaign.
Will the new campaign, which includes press, radio and POS, help to broaden the appeal of Greggs, or alienate the loyals who love Greggs for its 'Northerness' and cheap prices?
Debate this with fellow CIM members and guests at this much-anticipated CIM Yorkshire event.
The Chairman and host will be John Hartley, President, Mid Yorkshire branch.
Numbers are limited by space in the famous International Room, so early booking is advised - and rewarded.
This event is kindly sponsored by Leeds Metropolitan University Business School.
Price information
| Member: | £30.00 |
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| Studying Member: | £30.00 |
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| Student: | £40.00 |
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| Guest: | £40.00 |
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The earlybird rate is no longer applicable for this event. Please contact the events team with any special requirements. |
Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details