Travel agents - are they past their sell-by date?
Travel agency marketing strategies to combat online threats
Description
Once again, CIMTIG brings together a distinguished line up of speakers for its first event of the New Year.
While travel agents press for increased commission, tour and cruise operators, airlines and accommodation suppliers consider other effective methods of distribution. Today we shine the spotlight on agents and consider their perspective.
What marketing strategies are they adopting to attract and retain customers? How cost effective is their service and how can they persuade the principals that they offer the best return on investment?
The event will be moderated by John McEwan, ABTA Chair.
Speakers:
Simon Beeching, Chair of Online Travel Training
John Bevan, Non-executive Director, Ickenham Travel
Lawrence Hunt, Director of lowcostholidays.com
Jackie Steadman, Director of Travel World
Kathryn Bullock, Interim Director, E-Commerce
This promises to be a lively debate, so don't miss out.
Registration 18:15, this event begins at 19:00 and finishes at 21:30.
Price information
| Member: | £34.50 |
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| Studying Member: | £34.50 |
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| Student: | £46.00 |
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| Guest: | £46.00 |
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Please contact the events team with any special requirements. |
Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details