Engagement through online TV
Are communications as much about technology as content?
Description
Business video is everywhere. You can understand the benefits, but do you know how to get the most out of the latest communication tools and understand the legal implications? Video is a highly effective way of engaging customers, employees and stakeholders; used to support marketing, PR or an internal communication campaign.
Join iceni for an evening of practical advice on:
* Creating engaging and effective content
* Using employees as effective brand ambassadors - with real life case studies
* The latest innovations in video on the web
* Making the most of your budget
On the legal side, Lawrence Graham firm of solicitors will provide legal advice on:
* Electronic direct mail
* The restrictions on collecting and using customer data
* Sending out unsolicited communications
* Intellectual property issues regarding brands and logos
Speakers:
Andi Jepson, Managing Director and Cathy Bentley, Chief Executive, iceni. Vanessa De Froberville, solicitor, Lawrence Graham LLP.
Andi and Cathy are award winning communications directors, working with blue chip clients around the world.
Vanessa specialises in project development, technology contracts and licences, general commercial contracts including sales, advertising e-commerce and licensing.
Drinks and food will be available at registration from 18:00. The event will start at 18:30, departure drinks and networking will run from 20:00 - 20:30.
Price information
| Member: | £15.00 |
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| Studying Member: | £15.00 |
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| Student: | £20.00 |
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| Guest: | £20.00 |
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Members of CIPR and Publicity Club of London are to book over the telephone and quote their promotional code. Please contact the events team with any special requirements. |
Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details