Website usability
Creating great websites
Description
This half day workshop will help you understand how taking a user focused approach to building websites will lead to an improved final product that improves customer satisfaction and more importantly works better for your business.
During the half day interactive workshop you will:
* Find out what really matters to users
* Understand what tools you can use to measure the user experience
* Look at techniques for cheaply accessing how good your website is
* Look at the key areas such as navigation, page layout, landing pages, forms and e-commerce
* The role of colour, fonts etc
* Understand the importance of copy and content
* Why it all matters for search engines
* Legal issues such as accessibility
* The virtuous circle of web design: good usability = good accessibility = good for search engines = good for the customer = good for your business
* Ten top tips for creating great websites
* Questions to ask your designer/agency to make sure they know what they are doing
Speaker: Tim Fidgeon, author, trainer and consultant.
Tim lives and breathes usability and copywriting for the web. He's been involved in several award-winning projects over his seven year career and regularly writes and publishes research articles on all aspects of usability.
Registration is from 09:00, the event will start at 09:30 and finish at 13:00.
Price information
| Member: | £89.00 |
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| Studying Member: | £89.00 |
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| Student: | £129.00 |
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| Guest: | £129.00 |
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Please contact the events team with any special requirements. |
Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details