Social media marketing: What you need to know to grow your sales

How to use Facebook, Twitter and LinkedIn for effective marketing

Speaker:	Jeremy Spiller
Date:	23/03/2010
Time:	09:00
CPD Hours:	3.5
Venue:	BSG House 226-236 City Road London EC1V 2TT United Kingdom
Map:
Host:	e-Connections
Reminder	Add to your calendar
Link:	White Hat Media

This event is fully booked.

 

 

Description

Web 2.0 and the social media phenomena bring amazing opportunities for all businesses but is also an area full of hazards for the inexperienced.

The workshop will cover and include the following topics:

* What is social media?

* Social media marketing and search engine optimisation

* Barriers to using social media marketing and how to deal with them

* Social media marketing campaign planning

* The social media marketing toolbox

* The anatomy of a social media marketing campaign

* Identifying your target audiences for social media marketing

* Why and how social media marketing is different from traditional marketing

* Your primary listening posts, how to identify them and their importance

* An overview of social media sites and networks and how to use them effectively

* Measuring the effects of social media

* Some important do's and don'ts

* Examples of successful and not so successful case studies and campaigns

* Questions and discussion

Speaker: Jeremy Spiller.

Jeremy has worked with the internet since 1990 and with the web since 1994. In 2003 Jeremy founded award winning web search marketing and development agency White Hat Media. White Hat Media's clients include 3i, Centaur Publishing, Colt, Yardley, HR Owen and Berketex.

Regiatration is from 09:00, the event will start at 09:30 and finish at 13:00.

Price information

Contact details