Digital marketing and the law
Don't let your campaign get you into trouble
Description
Whether you are planning a new website, web advertising, sales promotion, SMS, viral or social networking campaigns, this seminar will highlight potential legal issues which can arise. It will also give tips to help you avoid falling foul of the law.
This eye-opening session, hosted by Beverley Flynn, partner at award winning law firm Stevens & Bolton LLP, will cover:
* Legal marketing and advertising controls - the layered approach
* Regulations and statutes - the key issues you need to be aware of
* Self regulation and codes of practice - what to look out for
* Cases of interest - the implications of adapting one campaign to meet the different legal criteria
* Data protection, privacy policies and the implications of cookies
* Email, interactive and SMS marketing - Beverley's do's and don'ts
The session will be valuable for any marketers who have a responsibility for devising, project managing or advising on digital marketing. In-house legal team members would also find the session beneficial.
Speaker: Beverley Flynn is a partner in the commercial and advertising team at law firm, Stevens & Bolton LLP. Specialising in data protection, advertising and copy clearance, Beverley speaks at numerous seminars and provides a wide range of clients with in-house training. She also contributes articles to leading legal publications. Her firm, Stevens & Bolton LLP, is one of the country's leading regional law firms, with a national reputation for service and quality. Their clients include a wide range of multinational companies, household name PLCs, owner managed businesses and high net worth individuals.
Stevens & Bolton were "National/Regional Law Firm of the Year" winners at the Legal Business Awards 2009 and were voted "Corporate Law Firm of the Year" by businesses and fellow professionals across the whole South East region at the 2007, 2008 and 2009 Insider Dealmakers awards. Recognised in 21 specialist practice areas, the firm is described by Legal Business as "a City practice without the EC postcode" and by Chambers as providing "a great service that is on par with the huge firms.
Registration is from 19:00, the event begins at 19:30 and finishes at 21:00.
Price information
| Member: | £20.00 |
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| Studying Member: | £15.00 |
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| Student: | £15.00 |
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| Guest: | £30.00 |
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Price includes networking and light buffet and soft drink refreshments. Please contact the events team with any special requirements. |
Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details