The Social Marketing market interest group's official launch event.

This event celebrates the group's inauguration, including two high profile speakers on how a major commercial organisation uses social marketing and how social marketing fits with the government's Big Society/influencing behaviour agenda. The group also plans to present our response to the Institute's Shape the Agenda paper 'Less Smoke, More Fire'.

As well as keynote speakers, the conference will showcase good practice examples of social marketing during refreshments and provide a platform to discuss and debate the commonalities and differences between social and commercial marketing practice. The agenda for the evening is as follows:

18:00 registration
18:00 - 19:00 networking and visiting the case study stands*
19:00 - 20:30 Main speakers
19:00 - 19:10 David Thorp - CIM - introduction to the evening
19:10 - 19:30 CIM interest group -Shape the Agenda response and Member Survey Results
19:30 - 19:40 Agenda response Q&A
19:40 - 20:00 Peter Roach - SSL International - How SSL International uses social marketing
20:00 - 20:20 Michael Hallsworth - Institute of Government - How social marketing fits with the Governments agenda
20:20 - 20:30 Q&A
20:30 - 21:00 Networking and visiting the case study stands
21:00 Close

Registration is from 18:00; the event begins at 18:30 and finishes at 21:00.