The Kent Annual Marketing Lecture: Eats, shoots and scores
How sports and music hospitality at Wembley has set a new industry benchmark
How sports and music hospitality at Wembley has set a new industry benchmark.
In the UK alone corporate hospitality is estimated to be a business worth between £700m and £1bn annually. Integral to the strategies of a number of companies, it is considered a necessary, even vital, marketing tool and vital to customer retention.
However, as with everything, the benefits are seen only if it is done well.
In a year which includes the London 2012 Olympic Games, this event will examine sports and music hospitality at a strategic level to give you an insight into this world. Heath will talk about how he successfully promoted some of the UK's major sporting venues, his role in the record sales of Take That tickets and, throughout this engaging event, will offer advice and tips on how to gain maximum benefits from corporate entertainment.
Heath's experiences with the European Open at the London Golf Club and major football championships whilst at Wembley Stadium, will provide an engaging backdrop to this topic; ensuring that it is an event not to be missed.
Attend this event for a chance to win two tickets to an England International at Wembley with hospitality in the Bobby Moore Club. Total prize value of £1,800.
Speaker: Heath Harvey, Club Wembley Director, Wembley Stadium. Heath has been in the sports and leisure industry for the past 15 years, with his focus in the sales, marketing and operations of leading golf properties including Wentworth, Stoke Park and the London Golf Club. He has a wealth of experience in event management and club operations and is key to helping Club Wembley achieve its full potential.
Registration is from 18:30; the event starts at 19:00 and finishes at 21:30.
This is a CPD category 10 event.
If you are non EU resident, please call the Events Team to make your booking.
Region and Branch Events
+44 (0)1628 427340