In a lively and interactive introduction, Professor Leslie de Chernatony examines brands which have succeeded by delivering differentiated solutions to meeting customers' needs. In the second part of the master class, delegates participate in syndicate groups to create differentiated solutions to marketing challenges. This is an inspirational 'think outside the box' evening where you might just leave with a career changing insight into how to add new value to your brand.
Speaker: Professor Leslie de Chernatony, Professor of Brand Marketing at Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor of Brand Marketing at Aston Business School and Managing Partner at Brands Box Marketing and Research Consultancy. Leslie combines commercial experience of managing blue chip brands with the latest academic research.
Registration is from 18:00; the event starts at 18:30 and finishes at 21:00. This is a CPD category 2 event. If you are non EU resident, please call the events team to make your booking.