So you've got your great new tech product, a catchy slogan and an eye-catching marketing campaign; now for the red tape. This event, presented by specialist technology lawyers from Eversheds LLP, will give you some legal food for thought and top tips to make sure you don't trip up. It will cover issues arising from marketing your technology products and in particular:
• Offline and online advertising.
• Content of adverts.
• Marketing to consumers.
• Contract law.
• Relevant legislation and voluntary codes, including the e-commerce regulations, the distance selling regulations, the consumer protection from unfair trading regulations and the UK code of non-broadcasting advertising, sales promotion, and direct marketing.
Registration is from 16:30 the event starts at 17:00 and finishes at 19:30. This is a CPD category 10 event. If you are non-EU resident, please call the events team to make your booking.