Survive and thrive - Avoiding marketing planning pitfalls
Better planning leads to improved profits
Emma Bridgewater and Susie Cooper meeting rooms
Ashley Conference Centre
** Please be advised that the date of this event has been changed from 26 September 2012 to 20 September 2012.***
Part of our 'survive and thrive' series.
Successful marketing is all about business development, especially when it is properly planned and implemented.
Paul Connor shares his experience and expertise in a practical no-nonsense approach to avoiding the common mistakes made during the marketing planning process, so you can become better focused on increasing gross margins and sales.
This is your opportunity to take away the tools to understand how to lessen operational issues and maximise market opportunities that occur when planning.
Speaker: Paul Connor, Chief Executive of Mycon Marketing Services Ltd. His research specialisms are in the fields of marketing effectiveness, customer satisfaction and customer values. Paul's successful career has encompassed senior marketing and commercial functions within both engineering and service industry sectors.
Registration from 13:30; the event starts at 14:00 and finishes at 17:00. This is a CPD category 2 event. If you are non-EU resident, please call the events team to make your booking.
Region and Branch Events
+44 (0)1628 427340