The Creative Brief
A best practice guide to briefing communication agencies
‘The better the brief, the better and more accurate the results’
The brief is the most important bit of information issued by a client to an agency. It’s from that brief that everything else flows. The aim of this document is to provide you with best practice guidelines on how to brief communication agencies and make the most of their expertise.
This document is designed for use with all types of communications agencies. Use this template to help your marketing teams become the best briefing practitioners possible.
This document contains the following invaluable information:
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Why write a brief
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The principles behind a good brief
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What a good brief should contain
Click on the link below to download the PDF document..