This area of the Knowledge Hub contains quick reference, downloadable factfiles.
To get started, select your topic and specific area of interest from the dropdowns above. Alternatively, click on the relevant topic below:
Briefing Creatives
The Creative Brief
Business Information
Supply Management
Communications
Public Relations
Finding Agencies
Finding an agency
Legal Factfiles
Free Legal Advice
International Financial Reporting Standards
Marketing Law
Privacy and Electronic Communications Regulations
Telephone Preference Service
Marketing - the basics
7Ps
Miscellaneous
Glossaries
Statistics
Population Statistics
10 Minute guides
Competitors
Customer Service
Marketing Communications
Marketing Mix
Mission Statements
Promotional Mix
Targeting Customers
The 80/20 technique
Unique Selling Proposition
The Institute also offers a range of training courses on legal topics. These include:
The Law and your Advertising
Essential Law for Marketers
Ensuring your Website is DDA Compliant
Customer Contact Compliance: Not just Data Protection
Permission Marketing: The Essentials
Marketing and the Olympics
Corporate Social Responsibility
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