Marketing - The Basics
Marketing and the 7Ps: A brief summary of marketing and how it works
‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.’
Today, as competitive pressures increase, marketing skills have never been more highly valued by organisations in both the public and private sectors. This fact file offers an insight into the fundamentals of marketing; and how marketing can attract and retain customers, build sales and generate profits.
This document contains the following invaluable information:
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What is marketing?
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Why marketing?
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Marketing for small businesses
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The 7Ps of marketing
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Planning a marketing strategy
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Future trends of marketing
Click on the link below to download the PDF document.