Cutting Edge Analysis
We read the news so you don’t have to. Cutting Edge is a weekly digest of marketing, business and other news from sectors as diverse as the environment, leisure and tourism, financial services, and transport and travel.
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13 May 2008
According to new research from Thinkbox and the Internet Advertising Bureau, when TV and online adverts are used together, consumers are 50% more likely to buy the products. The research did just focus on technically minded consumers, but in that segment, the results show that 52% are influenced by the internet and 75% by TV, showing 46% positivity about a brand when used together.
Media Week, 6 May 2008, p10
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6 May 2008
The Food Standards Agency says it is re-examining the ban on advertising junk food to children as far as cereal brands Special K and Bran Flakes are concerned.
Marketing, 30 April 2008, p3
Volume number: 17
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29 April 2008
BT Vision has plans to target niche audiences that are "poorly served, or not served at all, by broadcasters". Programmes about hurling, classic cars and judo are just some of the ideas mooted by Dan Marks, CEO of BT Vision.
New Media Age, 24 April 2008, p3
Volume number: 16
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22 April 2008
3UK has predicted that more than one million of us will be accessing the internet via our mobile phone networks before the year is out. The mobile internet is faster than ever, and is giving fixed-line broadband a run for its money.
Marketing, 16 April 2008, p2
Volume number: 15
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