100 Greatest Brands
The World's Top 100 Brands
One of the great debates in branding is how to evaluate a great brand. We all know that Microsoft and McDonald?s are very valuable brands but, as their value is based largely on intangible factors, it is difficult to put a figure on their worth. With this in mind, Interbrand and Business Week have produced and annual ?scorecard? of 100 of the world?s leading brands to compare their estimated value.
The article can be found by following the links from the 
Interbrand site or at: http://www.businessweek.com/pdfs/2002/0231-brands.pdf