Brand Definitions
Like many other fields of marketing, branding has developed its own language. To help unravel the jargon and define the key terms we have provided links to CIM?s online marketing glossary and to two other branding glossaries on the web.
CIM glossary
Interbrand also provide an online glossary at www.interbrand.com/education_glossary.asp
And All About Branding.com have a glossary at www.allaboutbranding.com/index.lasso?page=11,54,0