Branding countries: a new field for branding or an ancient truth?
Branding Countries
Whilst brands are obviously extremely important to corporations, they are becoming more so for other bodies too; non-profit organisations, political parties and services are using branding ? and increasingly so are countries. Made in Japan means more than just a products? country of origin, New Zealand is more than just another holiday destination and the nation brand is the reason why. In this article Creenagh Lodge, Chairman of Corporate Edge, discusses the need for nations to become brands in order to compete in the global market.