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The Chartered Institute of Marketing

Knowledge Hub

Complete references for the branding canon

Here you will find all of the resources referenced in the Branding eGuides -listed by author - along with other useful references.

To search the list by keyword, simply use [Ctrl] +[F] to bring up the find dialogue box and then enter your keyword.

 

  • Aaker, D. A. (1991) Managing brand equity: Capitalizing on the value of a brand name. New York, Free Press.

  • Aaker, D.A. (1994)  Brand management, Harvard Business School, In: Baskin, M. and Earls, M. (2002) Brand new brand thinking.  London, Kogan Page.

  • Aaker, D. A. (1996) Building strong brands. New York, Free Press.

  • Aaker, D. A. and Joachimsthaler, E. A. (2000) Brand leadership. London, Free Press.

  • Aaker, D. A. (2002) The internet as integrator: Fast brand-building in slow-growth markets.  Strategy + Business.  July/August.
    Available from http://www.prophet.com/knowledge/articles/downloads/sb28_02306.pdf  or
    http://www.strategy-business.com/search/archives/?issue=401947&x=54&y=8 [Accessed 29th February 2003]

  • Aaker, D. A. (2001) Strategic marketing management. 6th Edition.  Chichester, John Wiley & Sons.

  • Alden, E. (2001) Brands feel the impact as activists target customers. Financial Times, July 18th.

  • Ambler, T. (1997) Do brands benefit consumers?, International Journal of Advertising, Vol.16 (3), pp.167-198.

  • Ambler, T. (2000) Marketing and the bottom line: The new metrics of corporate wealth, London, FT Prentice Hall.

  • Ambler, T. (2000a) Are brands good for Britain? Inaugural Brands Lecture, British Brands Group.

  • Anholt, S. (2000) Another one bites the grass: Making sense of international advertising. Chichester, John Wiley & Sons.

  • Anon (2002) Biggest brands. Marketing, 15th August, pp.24-34.

  • Arnold, D (1992) The handbook of brand management.  London, Century.

  • Bagshaw, D. (1999) Gillette: Consumer led innocation ? not an option an imperative.  British Brands Group, Issue 10.

  • Barlow, H. et al (eds.) (1990) Images and understanding: Thoughts about images, ideas about understanding, Cambridge, Cambridge University Press.

  • Barwise, P. (1999) Advertising in a recession: The benefits of investment for the long term. Henley-on-Thames, NTC.

  • Baskin, M. and Earls, M. (2002) Brand new brand thinking: Brought to light by 11 experts who do. London, Kogan Page.

  • Bennie, A. (2000)  Building brand dynasties: Family trees that will last.  Market Leader, No 10, pp.55-58.

  • Blackett, T. and Boad, R. (1998) Co-branding: The science of alliance. Basingstoke. Macmillan.

  • Blackston, M.  (1996)  Corporations are people too. In: Caller, L. (1996) Researching brands.  Amsterdam,ESOMAR. pp.33-42.

  • Branding Canon (2002) : This is work produced by the authors of the guides

  • British Brands Group (2002) A guide to brand protection.  London, British Brands Group.

  • British Brands Group (2001) Innov8: Brands and the innovation imperative, The Brand Conference 2001 summary, British Brands Group.

  • British Brands Group (1998) A guide to brands. London, British Brands Group.

  • Brown, A. (1998) DirectLine: How does your brand smell?  British Brands Group, Issue 6, Spring.

  • Bullmore, J. (1997) The Second Law of Thermodynamics, British Brans Group, Issue 3.

  • Bullmore, J. (1999) Why every brand encounter counts. London, WPP.  Available from http://www.wpp.com/wpp/marketing/podium/   [Accessed 29th February 2003]

  • Bullmore, J. (2001) Posh Spice & Persil.  British Brands Group, Brands Lecture, London.

  • CIM/Martiz (2002)  The brand inside.  Cookham, CIM/Martiz. 

  • Cleaver, C. (2000)  Brands, the web and brand strategy. Admap, June, pp.43-46.

  • Collins, J. and Porras, J. (2002) Built to last: Successful habits of visionary companies. London, Century.

  • Cooper, A. (2001) How to plan advertising. London, Cassell.

  • Court, D. et al (1996) Uncovering the value of brands.  McKinsey Quarterly. No.4, pp.176-178.

  • Cowley, D. (ed.) (1996) Understanding brands: By ten experts who do. London, Kogan Page.

  • Crainer, S. (1995) The real power of brands: Making brands work for competitive advantage. London, FT Pitman Publishing.

  • Davidson, H. (1997) Even more offensive marketing: An exhilarating action guide to winning in business. West Drayton, Penguin.

  • Davidson, H. (2002) The committed enterprise. Oxford, Butterworth-Heinemann.

  • Davidson, H. (2002a) Managing the organisation brand. Market Leader, No. 17, Summer, pp. 23-27.

  • Davidson, H. (2002b) Strategic portfolio management: A presentation for Accenture, Windsor, 1st February.

  • Dayal, S., Landesbury, H. and Zeisser, M. (2000) Building digital brands.  Market Leader, No 10, pp 40-44.

  • de Chernatony, L. (1989) Understanding consumers?  perceptions of competitive tiers ? can perceived risk help?, Journal of Marketing Management, Vol.4 (3), pp.288-299.

  • de Chernatony, L., Daniels, K. and Johnson ,G. (1994) Competitive positioning strategies mirroring sellers? and buyers? perceptions, Journal of Strategic Management.  Vol.2 (3), pp.229-248.

  • de Chernatony, L. and McDonald, M. (1998) Creating powerful brands in consumer, service and industrial market. 2nd Edition. Oxford, Butterworth-Heinemann.

  • de Chernatony, L. and Dell?olmo R.F. (1998a) Modelling the components of a brand, European Journal of Marketing, Vol. 32 (11/12), pp.1074-1090.

  • de Chernatony, L., Dell?Olmo Riley, F. and Harris, F. (1998b)  Criteria to assess brand success. Journal of Marketing Management, Vol. 14 (7), pp.765-781.

  • de Chernatony, L. (1999) The challenge of service branding: Knowledge management to the rescue.  Journal of Brand Management, Vol.6 (4), pp.271-277.

  • de Chernatony, L. (1999a) Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, Vol.15 (1-3), pp.157-180.

  • de Chernatony, L. and Harris, F. (2000) Developing corporate brands through considering internal and external stakeholders. Corporate Reputation Review.  Summer, Vol. 3 (3), pp.268-274.

  • de Chernatony, L., et al (2000a) Added value:  Its nature, roles and sustainability. European Journal of Marketing, Vol. 34 No.1-2, pp.39-56.

  • de Chernatony, L. (2001) From brand vision to brand evaluation: Strategically building and sustaining brands. Oxford, Butterworth-Heinemann.

  • de Chernatony, L. (2001a) Succeeding with brands on the Internet. Journal of Brand Management, Vol.8 (3), pp.186-195.

  • de Chernatony, L. and Segal-Horn, S. (2001b) Building on services characteristics to develop successful services brands. Journal of Marketing Management, Vol.17 (7-8), pp.645-669.

  • de Chernatony, L. (2002) Would a brand smell any sweeter by its corporate name? Corporate Reputation Review. Vol. 5 (2/3), pp.114-132.

  • Doyle, P. (1989)  Building successful brands: The strategic options.  Journal of Marketing Management, Vol. 5 (1), pp. 77-95.

  • Doyle, P. (2002) Marketing management and strategy. 3rd Edition. London, Prentice Hall.

  • Duncan, T. and  Moriarty, S. (1997) Driving brand value: Using integrated marketing to manage profitable stakeholder relationships. New York, McGraw-Hill.

  • Economist (2001) The case for brands. The Economist, 6th September, pp. 27-29.

  • Fitzgerald, N. (2001) Life and death in the world of brands. Market Leader, Vol. 14, Autumn, pp.17-22.

  • Feldwick, P. (1996) Defining a brand.  In: Cowley, D. (ed) Understanding brands by 10 People Who Do. London, Kogan Page. pp. 17-30.

  • Feldwick, P. (2002) What is brand equity anyway? Henley-on-Thames, World Advertising Research Center.

  • Frampton, J. (2000) The future of brands.  London, Interbrand. A presentation.

  • Franzen, G. and Bouwman, M. (2001) The mental world of brands. Henley-on-Thames, World Advertising Research Center.

  • Gad, T. (2001) 4-D branding: Cracking the corporate code of the network economy. London, FT Prentice Hall.

  • Gilmore, F. (1999) Brand warriors: Corporate leaders share their winning strategies.  London, Harper Collins Business.

  • Gobe, M. (2002) Citizen brand: 10 commandments for transforming brands in a consumer democracy. United States, Allworth P.

  • Goodchild, J. and Callow, C. (ed.) (2001) Brands: Vision and values. Chichester, John Wiley & Sons.

  • Gordon, W. (1996) Accessing the brand through research. In: Cowley, D. (ed) Understanding brands by 10 People Who Do. London, Kogan Page. pp. 31-56.

  • Hart, S. and Murphy, J. (ed.)  (1997) Brands: The new wealth creators. London, MacMillan.

  • Hedges, A. (1982) Testing to destruction. London, Institute of Practitioners in Advertising.

  • Ind, N. (1997) The Corporate brand, Basingstoke, Macmillan Business.

  • Ind, N. (2001) Living the brand. London, Kogan Page.

  • Ind, N. (2001a)  Living the brand: Why organisations need purpose and values.  Market Leader,  No 15, pp. 40?43.

  • IPA (1996)  Brand valuation: The review of current practice.London, Institute of Practitioners in Advertising.

  • Irons, J. (1997) The world of superservice.  Harlow, Addison-Wesley.

  • Jones, J. (1999) How to use advertising to build strong brands  London, Sage.

  • Kapferer, J. N. (1992) Strategic brand management: New approaches to creating and evaluating brand equity. London, Kogan Page.

  • Kapferer, J. N. (1997) Strategic brand management: New approaches to creating and evaluating brand equity. 2nd Revised Edition. London, Kogan Page.

  • Kapferer, J.N. (2001) Re-inventing the brand: Can top brands survive the new market realities. London, Kogan Page.

  • Keller, K. (2002) Strategic brand management. 2nd Revised Edition. Upper Saddle River, Prentice Hall.

  • King, S. (1973) Developing new brands. London, Pitman Publishing.

  • Klein, N. (2000) No logo. London, Flamingo.

  • Knox, S. and Maklan, S. (1998) Competing on value: Bridging the gap between brand and customer value. London, FT Pitman.

  • Kunde, J and Cunningham, B.J. (2000) Corporate religion.  London, FT Prentice Hall.

  • Kunde, J. (2002) Unique: Now or never ? the brand drives the company in the new value economy.  London, FT Prentice Hall.

  • Lambert, P. (2000)  Pedigree Masters Foods.  British Brands Group, Issue 12.

  • Leith Agency (2001) Barr?s Irn-Bru.  British Brands Group, Issue 14.

  • LePla, J.F. and Parker, L.M. (2002)  Integrated branding: Becoming brand-driven through company-wide action.  London, Kogan Page.

  • Lury, G. (1998), Brandwatching: Lifting the lid on the phenomenon of branding. Dublin, Blackhall Publishing.

  • Lury, G. (2002) Brandwatching: Lifting the lid on the phenomenon of branding. 2nd Revised Edition. Dublin, Blackhall Publishing.

  • Macrae, C. (1996) The brand chartering handbook : How brand organisations learn. Harlow, Addison Wesley.

  • Macrae, C (1991) World class brands.  Harlow, Addison Wesley.

  • Mihailovic, P.M. and de Chernatony, L. (1995) The era of brand culling: Time for a global rethink? Journal of Brand Management, Vol.2 (5), pp.308-315.

  • Mitchell, A. (2000) Why brand equity is the true measure of success.  Marketing Week, 3rd August, pp. 30-31.

  • Mitchell, A. (2001) Right side up: Building brands in the age of the organised consumer. London, Harper Collins.

  • Mitchell, A. (2002)  Mapping stakeholders: In search of win-win relationships.  Market Leader, No 19, pp. 36-40.

  • McCrum, A., (2000) Brand names today compared to those 100 years ago, Journal of Brand Management, Vol. 8 (2), Nov, 111-120.

  • McDonald, M. (2002) Marketing plans: How to prepare them how to use them. 5th Edition. Oxford, Butterworth-Heinemann.

  • McEnally, M. R. and de Chernatony, L. (1999) The evolving nature of brands: Consumer and managerial considerations. Academy of Marketing Science Review.
    Available from http://www.amsreview.org/articles/mcenally02-1999.pdf [Accessed 5th March 2003]

  • McFarland, J. (2002) Branding from the inside out or from the outside, Harvard Management Update.

  • Murphy, J. M. (1991) Branding ? a key marketing tool.  Basingstoke, Macmillan Press.

  • Nilson, T. H. (1998) Competitive branding: Winning in the market place with value added brands. Chichester, John Wiley & Sons.

  • Ogilvy, D (1995) Ogilvy on advertising. London, Prion Books Ltd.

  • Perrier, R. (1997) Brand valuation. London, Premier Books.

  • Perry, A. and Wisnom. D. (2003) Before the brand : Creating the unique DNA of an enduring brand identity. Maidenhead, McGraw-Hill.

  • Porter, M. (1998) Competitive strategy: Techniques for analysing industries and competitors. New York, Free Press. 

  • Pottruck, D. and Pearce, T. (2001) Clicks and mortar: Passion driven growth in an Internet driven world  US, Jossey Bass Wiley. 

  • Poundsford, M. (2001)  Engaging your workforce.  Brand strategy, February. 

  • Pringle, G. and Gordon, W. (2001) Brand manners: How to create a self-confident organisation to live the brand.  Chichester, John Wiley and Sons. 

  • Quelch, J. (1999) Global brands: Taking stock.  Business Strategy Review, Vol 10 (1), Spring, pp. 1-14. 

  • Ramsey, W. (1996) Whither branding?  The Journal of Brand Management, 4 (3), pp.177-184. 

  • Randall, G. (1997) A practical guide to branding: Planning, organising and strategy. London, Kogan Page. 

  • Randall, G (2000) Branding: A practical guide to planning your strategy. London, Kogan Page. 

  • Rust, R. and Zeithaml, V. (2000) Driving customer equity: How lifetime customer value is reshaping corporate strategy. New York, Free Press. 

  • Salmon, A-M. (1997) Lucozade. British Brands Group, Issue 4. 

  • Schmitt, B. and  Simonson, A. (1997) Marketing aesthetics The strategic management of branding, identity and image. US, Fireside. 

  • Schultz, H.F. and Schultz, D.E. (2001) Why the sock puppet got sacked, Marketing Management, Vol10 Jul/Aug. quoted in Journal of Brand Management, Vol10, (2) 

  • Smith, S. and Milligan, A. (2002) Uncommon practice: People who deliver great brand experience.  London, FT Prentice Hall. 

  • Stagliano, A and O?Malley, D. (2002) Give up the ghost in the machine: How to let brands speak for themselves.  In:Baskin, M. and Earls, M. (2002) Brand new brand thinking.  London, Kogan Page. pp. 25-35. 

  • Stobart, P. (1994) Brand power.  London, Interbrand/Macmillan. 

  • Taylor, D. (2002) The brand gym: The practical workout for boosting brand and business.  Chichester, John Wiley and Sons. 

  • Temporal, P. (2002) Advanced brand management: From vision to valuation.  Chichester, John Wiley & Sons. 

  • Thatcher, M (2002) Reviving brands.  Marketing Business, February, pp. 29-31. 

  • Thomson, K., De Chernatony, L., Arganbright, L. and Klan, S. (1999) The buy-in benchmark: How staff understanding and commitment impact brand and business performance. Journal of Marketing Management, Vol.15 (8), pp.819-835. 

  • Tollington, T. (2002) Brand assets. Chichester, John Wiley & Sons. 

  • Torella, J. (2000) Stop thinking, start doing retail branding. Canda, Malcolm Lester Publishing. (Chapter 1 available on www.jcwg.com) 

  • Trout, J. and Rivkin, S. (1997) The new positioning.  Maidenhead, McGraw Hill. 

  • Trout, J. and Ries, A. (2001)  Positioning: The battle for your mind.  Maidenhead, McGraw Hill Education. 

  • Tuck, M. (1976) How do we choose?: A study in consumer behaviour. London, Methuen & Co. 

  • Uncles, M. (1996)  BBC World Series ? Integrated communications for brands.  In: MacRae, C. (1996) The brand chartering handbook. Harlow, Addison-Wesley. pp 375-380. 

  • Upshaw, L.B. and Taylor, E.  (2000) The masterbrand mandate: The management story that unifies companies and multiplies value. Chichester , John Wiley and Sons. 

  • Wentworth, J. (2002)  Gold: Creating a new aura.  British Brands Group, Issue 15, Spring. 

  • Willmott, M. (2003) Citizen brands: How good business can be good for business.  Chichester, John Wiley and Sons.