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      • 1. Defining Brands
      • 2. Types of Brands
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2. Types of Brands

Branding can be applied to anything; it isn?t just relevant to frequently purchased products, but to every sphere of business - FMCG, services, information, e-commerce and anything in between. This guide explains the different types of brands and how branding can be tailored to fit any market.

In order to make the most of the interactivity between the seven eGuides, you will need to download them into the same folder on your hard disk. To download a guide, right click on the link to the pdf and select the ?Save Target As? command. This will allow you to save the guide to a folder of your choice.

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