4. Brand Strategy
If marketing is a battle then brand strategy is an essential line of attack in getting ahead of a rival. Brand attributes are easily copied and difficult to protect, but something must be done to differentiate your brand from your competitors; that?s where brand strategy comes into it?s own. This eGuide outlines the key factors in this increasingly important area of business.
In order to make the most of the interactivity between the seven eGuides, you will need to download them into the same folder on your hard disk. To download a guide, right click on the link to the pdf and select the ?Save Target As? command. This will allow you to save the guide to a folder of your choice.
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