5. Managing and revitalising brands
If left to it?s own devices, the natural state for any brand is one of decline, as the market, or it?s competitors, catch and overtake it. With effective management, however, a brand can be preserved, and whilst products may have a lifecycle, there is no reason why a brand has to die. eGuide five discusses the importance, and essential techniques of brand management.
In order to make the most of the interactivity between the seven eGuides, you will need to download them into the same folder on your hard disk. To download a guide, right click on the link to the pdf and select the ?Save Target As? command. This will allow you to save the guide to a folder of your choice.
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