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CRM and the Business Model

CRM is not a universal panacea to solve all of a business?s ills nor does it support all business models.  So, before plunging into CRM implementation two questions are considered:

1. What is my business model?   
2. Will CRM support my business model?

To read this factfile in full, please download the attached pdf.

For a full 122 page report on CRM please see  Customer Relationship Management, Volume 1.

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