Data, Data Everywhere - and not a byte of use?
Customer knowledge is becoming increasingly critical to businesses. Paradoxically the more data that is collected seems to highlight the lack of information held and the amount of knowledge distilled from this is paltry by and large. Without the right tools and systems to access vast databases companies cannot discover new knowledge and make better business decisions.
Research is presented by Julie Abbott from IBM Global Business Intelligence Solutions EMEA. The research shows there is a widespread move to CRM and a steady take-up of the Internet as a marketing channel. The right data is an ongoing challenge for marketers who not only have to get the data in the first place but have to keep it up-to-date and accurate. There is also the issue of legislation between countries regarding data which can cause a myriad of problems in the e-marketing area, especially as customer information becomes more and more critical to companies.
To read this factfile in full, please download the attached pdf (scroll down to the bottom of the page).
For a full 122 page report on CRM please see 
Customer Relationship Management,
Volume 1.