Acco UK
This case study features the deployment of project management discipline for E-CRM success.
Acco developed a web based e-commerce platform, ?Acco-OnLine?, combining web-based ordering with online e-service. Critical to the success of this project was the use of robust project management discipline. To ensure success Acco identified a fairly unique skill-set required for the project team, solid training in project management methodology, effective software support, using Microsoft Project, and a dedicated intranet for the project team to manage information and progress.
Four steps to project success included:
-
Initial scope and customer research
-
Evangelising the vision
-
Analysis of the business benefits
-
Mobilising the project team resources
To read the full case study, please download the attached pdf.
This factfile has been drawn from 
Customer Relationship Management, Volume 1.