Customer Relationship Management (CRM)
'The coherent management of contacts and interactions with customers'.
'We have initiated CIM's CRM Canon to address the issue of; 'how do you successfully implement CRM?' By assembling a mix of advisors who have implemented CRM, we have endeavoured to capture their experiences for the benefit of those embarking on implementation or part way through the exercise. I hope you find the information within useful.' Peter Jackson, Steering Group Chair.
About this project
Introduction - The Evolution of CRM
Factfiles - Practical Knowledge about CRM
Case Studies - Demonstrating CRM in practice
Further Resources - Links etc
For further information or assistance, contact: library@cim.co.uk or call +44 (0) 1628 427333