Internet Penetration Continues Apace
We know they're out there - but how much do we know about them? A new report from Mintel gives you the low down on the connected customer. It offers a wealth of facts and figures on who they are, what they are buying, and how they are buying it.
The report shows how Internet penetration has increased in recent years, and how the consumer who uses it has evolved. It lists the popular types of sites, plus the top choices of Internet Service Provider and Internet browser. There is also detailed analysis of the changing role of the PC and the impact of mobile Internet technologies and digital TV.
Crammed with statistics on what consumers are choosing when shopping on the web, the report highlights the items that are hot and those that are not. Is Internet shopping taking off, or do UK consumers still prefer to head for the high street?