Free Marketing and Sustainability Guide
CIM have recently joined the Sustainable Marketing Knowledge Network (Smart: Know-Net) a joint initiative between The Centre for Sustainable Design (UK) and BRASS at the University of Cardiff (UK) in association with J. Ottman Consulting (US) and University of Victoria (Australia).
The mission of Smart: Know-Net is to become a virtual and physical network that aims to facilitate discussion, create new ideas, produce knowledge and dissiminate intelligence related to sustainability and marketing.
To mark this new partnership CIM are pleased to offer 'Marketing and Sustainability' a new publication designed to provide a simple, comprehensive, introduction to this topical area. The publication provides a range of examples of practical considerations related to sustainability and includes discussion over key concepts, strategic marketing issues, and future implications.
For more information
To access more information on Sustainable Marketing Knowledge Network and the booklet - see www.cfsd.org.uk/smart-know-net or for more information contact Martin Charter on mcharter@surrart.ac.uk or telephone 00 44 1252 892772.
The goals of Smart: Know-Net are to:
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To develop strategic discussion over the role and implications of
marketing in progressing towards more sustainable systems of production and consumption within more sustainable societies.
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To develop methodologies, tools and training for marketing professionals.
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To disseminate new ideas, information and best practice that can
contribute to making the discipline of marketing more sustainable.
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To create a sense of community amongst practioners, academics, policy makers and students with an interest in marketing and sustainability.