Welcome to Marketing Ethics and Sustainability
Global social and ethical trends are reshaping the market place. Businesses must respond to these trends if they are to survive, thrive and safeguard their brand's intangible assets of trust, goodwill and long-term value.
The purpose of the Ethics and Sustainability canon project is to examine ways in which businesses can respond to these trends, through the identification and dissemination of best practice examples. And, in doing so, help businesses improve their bottom line.
The materials in this canon represent the preliminary findings of an investigation that is ongoing and dynamic.
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About this canon - Find out about the project aims, what we mean when we say Ethics and Sustainability and the project contributors.
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Introduction: The relevance of ethics and sustainability to marketing.
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Theory: The key challenges for marketing.
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Practice: The opportunities - Putting theory into practice and seizing the opportunities.
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Further Resources: Links to other resources on ethics and sustainability and short examples of the theory being applied.
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Journalists, if you would like to talk to someone about CIMs work in this area, or would like to find out more about the key issues facing marketers today, please visit the CIM press office where you will find journalist support materials and press office contact details.
For further information or assistance, contact: library@cim.co.uk or call +44 (0) 1628 427333