About the authors
Leading marketing practitioners, academics and consultants have been brought together to make up the m2b canon project group. Including:
For the research group:
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Julie Bell
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Francesca Brosan
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Mel Matson
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Gary Reed
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Brian Sweeney
For the editorial team:
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Clare Briegal, formerly at Twyford Bathrooms
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Kevin Condron, IBM
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Colin Cook, Consignia
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Sue Dagley, BT
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Roger Davis, Consultant
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Kevin Dean, Cable and Wireless
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Ian Dunbar, TMSC
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Paul Fifield
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Tim Furey, Marketbridge
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Andrew Gilbert, Unisys
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Rob Gorton, Cranfield University
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Peter Griffiths, BT
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Claire Henshall, BT
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Marcus Hickman, Henley Centre
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Roger Hood, ETC
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Simon Kelly, BT
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Joseph Marden, Cranfield University
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Malcolm McDonald
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Bob Morrison, Elephants can't jump
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Steve O'Neill, BT
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Rute Pinto, Clifford Chance
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John Pratt, Leading Edge Management Consultancy Limited
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Rick Simcock, Elephants can't jump
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Serena Simmons, Clifford Chance
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Cathy Smith, British Airways
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Dr Christopher Storey, London Business School
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John Stubbs, CIM
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Jon Wilkinson, DHL
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Gillian Wilmot, Consignia
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Laurie Young, Price Waterhouse Cooper
Further information
Ian Dunbar, Director of The Market Segmentation Company and co-author of Market Segmentation: how to do it, how to profit from it, now in its 2nd edition, which he wrote with Professor Malcolm McDonald of Cranfield University. Ian runs segmentation projects in the UK and internationally and has extensive experience in segmenting business to business markets in a variety of business sectors. Prior to his current role he held senior marketing positions in companies from both the manufacturing and services sectors, including ICI and British Airways. www.MarketSegmentation.co.uk
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Andrew Gilbert, former Director of Marketing, Europe, Unisys Global Network Services. Andy is a marketing executive with 20 years business experience gained in a number of business marketing environments and has extensive experience of the marketing and business cultures of continental Europe.
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Malcolm McDonald, Professor of Marketing Strategy at the Cranfield University School of Management in the UK and Chairman of The Market Segmentation Company. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry and spends much of his time working with the operating boards of the world?s biggest multinational companies, such as IBM, Xerox, BP and the like in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia. He has written over 30 books, including Market Segmentation: how to do it, how to profit from it, now in its 2nd edition, which he co-authored with Ian Dunbar, Marketing Plans; how to prepare them; how to use them, now in its 5th edition and many of his papers have been published.
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John Pratt, MSC, FCIM, MICE, MIMC, CENG, CMC, Chartered Marketer, Chairman - Leading Edge Management Consultancy Limited. John Pratt was elected as the International Chairman of CIM for 2001. He is a past Chairman of its Construction Industry Group. He is a non-executive director of The Marketing Council and is a Trustee of the CAM Foundation. Prior to establishing Leading Edge in 1988, John had worked in senior marketing and management roles for a number of blue chip companies including Steetley Plc, Rentokil Plc, Costain Group plc and for P-E Consulting Group. www.lead-edge.co.uk.
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Gary Reed, Ford Fellow Loughborough University Business School Gary is a marketing lecturer and contributes to a number of programmes including the Consortium (BAE, Rolls Royce and Corus) Post Graduate Diploma/MSc in Industrial Sales and Marketing, he is very involved with the Ford BSc and MSc in Retail Automotive Management and is Programme Directorof the MSc. He also undertakes research, mainly in the automotive sector.Prior to joining Loughborough University he was employed in sales and sales management in the telecommunications industry, mainly dealing with blue chip clients.
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