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Have your say

The research carried out by the group has raised several key questions:

1. What is the nature of marketing knowledge that is relevant for b2b?
   
   
2. Are changes required to the research assessment of academic institutions in order to resolve the issue of disseminating academic b2b marketing research?
   
   
3. How best can the needs of b2b marketers, and potential b2b marketers be incorporated into marketing education?
   
   
4. Are there similarities or lessons to be learnt from other disciplines?

Online discussion forums

We would like to hear what you have to say about each of these issues. Online discussion forums for each of these questions have been set up in the personal workspace area of the site. Summaries of the discussions will be posted back in to the Marketing to Business canon area.

To take part in a forum you will first need to log in to your personal workspace (the pale blue panel on the top left of your screen).

• Click here to find out more about the benefits of registering for a workspace.     
• If you are already logged on to your workspace and wish to take part in a discussion forum now, click here to access the Marketing to Business (M2B) Discussion Board.

 

Help shape best practice

You can share best practice by submitting your articles, research and marketing tools to the canon for publication. Simply use the submit your research form.

Alignment of marketing activity and sales effort - In particular, CIM is seeking contributions in the area of alignment of marketing activity and sales effort. If you have materials to contribute, please email: editor@cim.co.uk using the title: M2B ? Alignment. (All work submitted will be protected by copyright, retained by the author.)

To suggest a particular industry or case study for us to examine please contact: editor@cim.co.uk.

 

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