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Factfile 20

Indirect channel programmes

Indirect channel programmes focus on driving channel efficiencies, developing new routes to market. This is through using alternative routes to market such as:

• Providing more consumer choice.  
• Reducing service times.  
• Expanding the access hours to ?constantly open business?.  
• Trialling and test marketing new concepts and products, with instances of feedback.  
• Expanding into new geographic territories.  
• Target marketing to an infinite number of market segments through preferred channels.

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