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Case study 12

 

BT's approach to CRM

Most organisations are working to strengthen and grow relationships with their customers. BT was one of the first to see the need for this and developed a successful programme in order to deliver this objective.

?A critical factor in BT?s development as a solutions provider is its ability to acquire and grow business relationships and to treat the people it deals with as individuals. A new approach was needed to address BT?s business issues?.

This case study describes the BT Insight Programme and the business wins it has achieved, to view the complete case study please see  www.bt.com/business/cim-insights.

 

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