Case study 2
Providing a service individually tailored to the needs of the business customer
Premier Dell, which is offered by Dell Computers, provides a service that is individually tailored to the needs of the business customer.
The following is an example from its web site:
?We're excited to introduce you to Premier Dell.com. This is a service, which can provide your company with its very own exclusive, customised web page and b2b service at Dell. Because every Premier site is individually tailored it can be closely configured to match exactly the nature of the relationship we have with every one of our customers.?
?With a single click of a mouse button, you have instant access 24 hours a day to useful practical tools for commerce, including access to the latest product pricing and specifications, online quotations, ordering, order status, Service and Support and our b2b capability. And just as we build our computers to order, so we can customise your Premier Service.?
?We start by linking to some of the most useful content from our public site and then add customised information and tools to provide a value-added page that is unique to your company.?
Source: http://www.euro.dell.com/countries/uk/enu/bsd/local/premier_whatis.htm