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Case study 6

 

BT's approach to propositions

BT has compiled a case study which shares its best practice experience on how BT developed its Propositions portfolio. 

?A company must develop propositions that contribute to customers? corporate objectives and promote new channels, new thinking and new solutions. BT can help your organisation to achieve this. The demand for propositions starts from real understanding of real customers?.

To view the full best practice case study on BT?s Proposition Development please see www.bt.com/business/cim-propositions.

 

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