Utilities: A Market Transformed by Privatisation & Liberalisation
What separates the successes from the failures in the Multi-Utilities sector? In a market battered and bruised by the pressures of deregulation and threats from European monopolies whose own domestic markets continue to be shielded from new entrants, only those with a firm grasp of marketing issues will thrive.
A new report entitled Transformation in the Utilities Market details how three former business fossils - Centrica, Powergen and Scottish Power - responded to an increasingly competitive marketplace. The first in a series of volumes examining key sources of competitiveness within business, the report shows how customer orientation has been crucial to survival in the multi-utilities sector. While in the case of Centrica and Scottish Power shareholder values were boosted by the creation of new consumer propositions, tougher regulatory controls heralded a sharp downturn of investor confidence in Powergen.
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