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About Small Business Solutions

 Main aims
 How to use these resources
 Contributors
 Shape best practice

 

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About this Canon

Welcome to the Small Business Solutions area of our web site. If you are interested in growing a business through profitable customers and excellent products or services, you have come to the right place. You will find advice and tools to help businesses grow by selling more to more people, both on the Internet and through conventional channels to market. This area provides jargon-free, practical advice, examples and information to stimulate and support your thinking about how you can grow your business. 

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Main Aims

• To provide jargon-free, practical advice for small and medium-sized business                        
• To develop tools to help small and medium-sized businesses grow by selling more to more people, both on the Internet and through conventional channels to market.

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How to use these resources

The resources in this area are organised into:

• Growth Strategies - Thought provoking pieces dealing with specific growth strategies designed to challenge users to think about the approaches to growth appropriate to their business.                                  
• 10 Minute Guides - Practical checklists and tools.                                 

See table below for a full breakdown.

To view these resources, simply select the relevant topic from the drop down menu at the top of this page - to display the full menu, mouse over the arrow button.

Category	Sub-category
10 Minute Checklists	Competitors  Customer Service  Marketing Communications  Marketing Mix  Mission Statements  Promotional Mix  Targeting Customers  The 80/20 Technique  USP
Growth Strategies	Overview  Existing Customers  New Customers & Markets  New Products & Services

 

 

 

 

 

 

 
 

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Contributors

The materials in this area have been developed by the SME Project Group, whose members include:

• Scott Forsyth, Forsyth Associates                                  
• John Greenhough, Marketing First                                  
• Don McPhie, Warwick Business School                                  
• Shai Vyakarnam, Cambridge University                         
• Ray Perry, Formerly Director of Marketing, CIM           
• Keith Arundale, CIM Fellow                         
• Alan Dibbo, CIM Fellow                         
• John Flynn, CIM Fellow                         
• Martin French, CIM Fellow                         
• Peter Martin, CIM Fellow                         
• David Steel, CIM Fellow         
• David Williams, CIM Fellow         
• Professor John Wright, CIM Fellow

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Help shape best practice

Share your research, marketing tools and articles, using the 'submit your research' form - which you can link to below.

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