Introductory Certificate in Marketing
The Introductory Certificate in Marketing is for all those who want to find out
more about marketing - whether you're in a job that involves marketing or not. It
answers the question: What is marketing? But it also aims to develop knowledge and
skills for people who are working to support others in basic marketing tasks.
It is not necessary to have any previous experience or knowledge of marketing and
you can choose to study to suit your requirements and availability. You may already
be working and want to study around work commitments, or you may be looking for
a job and therefore will not have time to study during the day.