Marketing is constantly evolving and it’s important to demonstrate you have kept up with the latest developments. Following extensive research with marketing professionals and the wider business community, we have recently launched a new qualifications portfolio. The Certificate and Diploma in Professional Marketing are based on our unique Professional Marketing Standards. They’re designed to help you meet the ever-increasing demands expected of marketers. At the same time, they’re structured in such a way that you can study them while you are working and make real progress in a short period of time.
The Certificate and Diploma in Professional Marketing each consist of three modules, two mandatory and one elective. However, you can choose to complete just one module and gain an award. You can then continue to study and add to your module awards. When you complete two mandatory modules and one elective module, you will achieve the full qualification. A choice of elective modules is available and will be continually reviewed. Further elective modules will be made available in line with industry demands.
Creating a pathway for your professional marketing career.
At CIM, we are able to offer a pathway for your professional marketing development. The Certificate in Professional Marketing and the Diploma in Professional Marketing are designed specifically to help you progress as a marketing professional. If you have no previous experience or qualifications and want to understand more about marketing, we offer the Foundation Certificate in Marketing qualification. If, on the other hand, you are more advanced in your marketing career and have extensive senior marketing management experience, our Postgraduate Diploma in Marketing may be more suitable. The CAM Diploma in Marketing Communications is an ideal qualification if you want to develop your knowledge and skills in the areas of advertising, PR, direct mail, sales promotion and integrated media.
The level 3 Foundation Certificate in Marketing is for all those who want to find out more about marketing - whether you're in a job that involves marketing or not. It answers the question: what is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.
It is not necessary to have any previous experience or knowledge of marketing and you can choose to study to suit your requirements and availability. You may already be working and want to study for this professional marketing certificate around your work commitments.
Find out more about the Level 3 Foundation Certificate in Marketing.
This is a Level 4 qualification that gives you an understanding of the wider role of marketing and insight into consumer behaviour. You will learn the essential knowledge and skills to implement tactical marketing activities successfully when performing at an operational level.
To gain the Level 4 Certificate in Professional Marketing, you will need to pass both mandatory modules and an elective module. However, each module can be taken as a standalone to gain a module award.
The Level 4 module awards include:
Find out more about the Level 4 Certificate in Professional Marketing qualification.
This Level 6 diploma gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.
To gain the Level 6 Diploma in Professional Marketing, a pass in both mandatory modules and an elective module is required. However, each module can be taken as a standalone to gain a module award.
The Level 6 module awards include:
Find out more about the Level 6 Diploma in Professional Marketing qualification.
The Level 4 CAM Diploma in Marketing Communications bridges the gap between the academic and the practical. This qualification is kept up to date by leading communication experts and the majority of tutors are practitioners in the industry.
Find out more about the Level 4 CAM Diploma in Marketing Communications qualification.
If you are studying the Professional Certificate 2008 syllabus or the Professional Diploma 2009 syllabus you can find out how these updated qualifications may affect you by going to the CIM Learning Zone.