Marketing makes a difference
April 2008
Publication name: Business Link (Yorkshire & Lincolnshire), pp28-9
Branding and marketing should be seriously considered by small organisations, not just large ones, says Sally Steadman, Humber Chairman of The Chartered Institute of Marketing. Successful brands have achieved their good name because they stand out and do things better than their rivals, says Steadman, but a marketing strategy is needed to promote this.