NHS needs marketing support
17 April 2008
Publication name: Marketing Week, p5
The Chartered Institute of Marketing has carried out research within the NHS and is calling for marketing positions to be created for the service. NHS providers can now advertise for patients, and patients can choose where they wish to be treated – therefore, marketing knowledge needs to be brought to all parts of the Health Service and the benefits of the patient-led approach should be communicated service-wide, says the report.